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| " Thank you for your advice on the SEO front. Your advice has work for me tremendously in my business. " |
| - Ganesh Rajappan |
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Case Study |
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Case Study # 1 : WallPlace.com
When www.wallplace.com approached Hitech SEM, their search engine presence was limited not even in top 100. Today www.wallplace.com occupies first and second page position in Google organic result for all of their targeted keywords.
Tasked with increasing the percentage of search engine driven traffic, amount of customer leads, Elevate positioning within leading search engines for targeted key phrases, Hitech SEM devised a complete scale search engine optimization
effort and targeted job specific keywords along with
auditing more than 100 pages.
Objectives:
To increase the share of search engine traffic
To increase the number of client leads
To elevate positioning within major search engines
Pre-campaign analysis:
We researched searching behavior using a combination of keyword sources including WordTracker, Overture, search term popularity tools, competitive analysis, and internal brainstorming. This exercise produced a comprehensive list of more than 100 popular keywords used in art print related searches, that www.wallplace.com could use to attract potential clients.
The SEO Strategy:
Our Expert SEO has designed optimization campaign to target the most popular generic terms from these 100 keywords. An SEO audit of www.wallplace.com's 100 web pages was performed, assessing accessibility, relevancy and credibility - the fundamental criteria search engines use to rank sites. Identified areas where more attention was required and gave guidance to www.wallplace.com team through specific refinements in the code, content and delivery of new pages to improve the site and enable spiders to access and index its pages easily.
After on page optimization, we rolled out off page optimization - a search engines & directories submission and link building program to help improve the site's popularity.
Results:
Within the first few months of the search engine optimization campaign, site started delivering a good amount of targeted visitors.
We have conducted ROI analysis and found good improvement.
From very early on in the campaign, results began to snowball. The website secured a position in the "Top-10" for various popular keywords and phrases in all major search engines and directories.
Case Study # 2 areal.ca
www.areal.ca's previous version was not fulfilling its expectations in a number of areas. Prospective clients were not able to locate site using local version of search engines like "Google", "Yahoo" and "MSN". Secondly, the site failed to deliver the impact and richness of design and content to visitors.
www.areal.ca approached us to increase the site's visibility in major search engines, and number of visitors through organic search engine marketing and website optimization.
Objectives:
To increase search engine visibility
To increase potential sales leads through targeted visitors
To gain partners through national exposure
Solutions:
Our team of SEO experts has implemented a range of solutions to help with long term SEO goals.
The three phased SEO solution has been delivered by our experts. First, we have applied several additional features. Second, we enhanced all of the content on the site to make it 'Call to Action', more informative and engaging. Third, we engaged our search engine optimization and search engine marketing service to achieve top rankings for the new site in major search engines for their targeted keywords and key phrase.
SEO Results:
Now www.areal.ca has established long term partners and is expanding within their field. It is also enjoying high rankings on the major search engines for its core key phrases. Within few months, targeted web site traffic had increased dramatically, resulting in many new clients.
Case Study # 3 floridahomebuild.com
www.floridahomebuild.com is a home build directory to help home owners and businesses to find home building professionals. www.floridahomebuild.com wanted to know whether its competitors were actively employing search engine optimization programs and, if so, what keywords they were targeting. Additionally, www.floridahomebuild.com was failing to appear within the top 10 results in many search engines, resulting in little traffic from search engine.
Objectives:
To enhance the online presence
To gain the "top 10" position for targeted keyword(s)
To increase the search engine traffic
Solutions:
Our team of SEO experts conducted a search engine audit to determine www.floridahomebuild.com's search engine presence compared to its competitors'. This audit meant to identify technical obstacles posed by the design of www.floridahomebuild.com that might be hurting their efforts for optimization.
Soon after the initial audit, we have conducted keyword research to better understand how service buyers search for information online. With a clear understanding of the keyword universe, we than evaluated the various site components on both www.floridahomebuild.com and competitors that affect search engine rankings.
We then added optimized Meta tags to each of the website pages, optimized page content with targeted keywords, and optimized HTML tags to ensure that www.floridahomebuild.com appear when relevant words are searched.
Finally, free search engines and directories submission has been started out to build as many back links as possible to boost the search engine ranking and popularity.
Results:
In just the first 2 months of the optimization program, www.itoutsourcingservices.com experienced a dramatic increase in the search engine traffic and achieved top 10 rankings for its core keywords on Google, Yahoo and MSN.
Case Study # 4 outsourcedataprocessing.com
Outsource Data Processing; www.outsourcedataprocessing.com is a leading Business Process Outsourcing firm specializing in Data Processing Services has been assisting global customers since 1992 wanted to increase the online visibility along with bringing new visitors, making a strong client base generating maximum number of potential leads through search engine rankings.
Objectives:
To increase online visibility
Bringing new visitors
Making a strong client base
Generating maximum number of potential leads
Solutions:
According to the requirement of website we adopted a clear SEO strategy for www.outsourcedataprocessing.com.
On initial analysis we have found that many of the web pages were in supplemental results and it seemed that website was penalized by Google, we have removed all the factors which was responsible for the penalty and implemented new SEO techniques. As a second part of our strategy, we have concentrated on the content and re-wrote the existing content to sprinkle targeted keywords.
After redesigning, content re-writing and implementing new SEO we have reduced the page size and sent the re-inclusion request to Google.
To attain some targeted traffic, we have covered all possible combinations of keywords so as to make a presence in search engines.
As a part of our strategy, we also targeted small search engines and directories to get traffic. This strategy succeeded from the earlier phase of project and started bringing potential visitors to website.
Results:
Above SEO strategy paid off and website succeeded in its initial goal.
Website started to generate productive leads and is dominating all major search engines for niche keywords.
The search engine visibility has been increased almost 100%. The ratio of new vs. returning visitors has been increased dramatically compared to previous statistics.
Now, www.outsourcedataprocessing.com has strong client base across USA, UK, Europe and other parts of the world.
Case Study # 5 blueshoots.com
When www. blueshoots.com approached us to assist in some search engine optimization it was receiving ZERO search engine traffic. The website was not search engine friendly. They were concerned that their competition was out ranking them on every term. They wanted a cost effective solution, one that would give them improved rankings
Objectives:
To bring the site on the same playing fields as the competitor
To attract potential clients and customer from UK
Solutions:
Having an initial analysis on the website, we have noticed it had some fundamental flows that were preventing it from ranking well in the SERPs (Search Engine Results Pages).
As a first step we have added text-based copy on the home page replacing the image-based home page. Additionally image-based navigation has been replaced with the text-based navigation.
Soon after the above, we have implemented the optimized page title and Meta tags for each page targeting one keyword per page.
Further, we have also created sitemap to enable spiders to index each and every page of website
After completing the first phase, we have moved towards the off-page optimization- generating more backlines via free search engines and directories submission along with the managed reciprocal/one way link building campaign.
Results:
We have achieved strong positions in major Search engines like Google, Yahoo and MSN for the core keywords and some additional secondary keywords related to the business.
In a few months of optimization, website started to attract potential clients and customers from all over the country, resulting in a strong client base against its competitors.
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